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Dentaid is one of the leading oral health charities in the world, having supported 210 oral health programmes in 58 countries.

Dentaid was set up in 1996 with one worker, his garage and a £12,000 grant. Today, Dentaid is one of the leading international oral health charities in the world, having supported almost 210 oral health projects in over 58 countries. In recent years, the charity has expanded its work from just supplying refurbished dental surgeries for charitable projects, to playing vital roles in oral health promotion. For example establishing innovative school prevention programmes, and initiating various training schemes encompassing disciplines from equipping rural health workers to carry out basic dental care in remote communities to teaching governments on fluoride advocacy and writing national oral health strategies.

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Dentaid is thrilled to be partnering with Oral-B to launch the Campaign for World Wide Smiles. Throughout October and November, when you buy an Oral-B manual toothbrush, a donation will be made to Dentaid. According to the World Health Organisation (WHO), 87.5 per cent of the world’s 6.5 billion people suffer from tooth decay. In developed countries the solution is a trip to the dentist, but in disadvantaged communities there just aren’t enough dentists to go around. Some seek treatment from untrained ‘street dentists’ using inappropriate, unsterilized tools, risking HIV and hepatitis. Others live with agonising tooth pain and often develop diseases. Hundreds of thousands of people die each year as a result. Funds raised by the Campaign for Worldwide Smiles will be used to fund a Dentaid project at the Sappuro Dental College & Hospital, Dhakata, Bangaldesh.

JODIE KIDD,Supermodel and TV presenter is the new face of Dentaid’s Campaign for World Wide Smiles, on behalf of Oral-B. Jodie said “I am delighted to be supporting the campaign. Decent dental care should be a right, not a privilege.”